Services

Turn local demand into booked jobs.

Mainstay Automation builds the growth infrastructure local operators need to win: a fast site, clear service coverage, and automation that captures leads and drives reviews.

What we do

Websites + Local SEO + AEO + automation systems for intake, follow-up, and reviews.

Who it's for

Local service businesses that want better lead quality and fewer missed calls.

How it delivers

Clear sprints, weekly shipping, and measurable wins tied to booked work.

Visibility (SEO + AEO)

Get found where people (and AI) decide.

We make your services and service area unmistakably clear, then build the pages and proof that help you win in map results, organic search, and answer engines.

What's included

  • Service + area coverage (no thin pages)
  • Google Business Profile alignment
  • Entity clarity + structured content
  • FAQ coverage for high-intent questions
  • Internal linking and site architecture
  • Measurement that ties to leads

Want a quick benchmark? Start with the free Local Visibility Scorecard and AI Recommendation Scorecard.

Conversion (CRO)

Turn visits into booked jobs and requests.

Great operators lose money when pages are unclear, slow, or missing proof. We build pages that answer the decision questions fast and make the next step frictionless.

What we build

  • High-converting service pages
  • Clear pricing drivers and expectations
  • Proof stack near the top (reviews, photos, credentials)
  • Fast mobile performance and clean layout
  • Call / form flows that reduce drop-off
  • Tracking that counts booked work

Not sure what's leaking leads? Run the free Website Scorecard.

Operations (Automation)

Stop dropping leads after the click.

Most "marketing problems" are operations problems. We automate the follow-up and admin work that protects margin and keeps your calendar full.

What we automate

  • Review request automation
  • Missed-call text back and intake
  • Quote logic and simple qualification
  • CRM and pipeline cleanup
  • Follow-up sequences for unbooked leads
  • Reporting that actually drives actions

Why Mainstay

Not another marketing agency.

We've seen what doesn't work. Here's how we do things differently.

Comparison
Traditional Agency
Mainstay
Deliverables
Retainer with vague "optimization" work
Sprint-based with specific deliverables on a clear cadence
Communication
Quarterly reports, account manager shuffle
Weekly shipping updates, async access to your team
Technology
Generic tools shared across many clients
Custom automation built for your specific workflow
Results
"Impressions" and "reach" metrics
Leads captured, booked jobs, revenue attributed
Contracts
Long-term minimums, early termination fees
Flexible continuation after the initial build sprint

Our Process

From first call to first lead with a clear plan.

A clear, sprint-based process with defined deliverables at every stage. You always know what's happening and what's next.

Discovery Call

Kickoff call

We learn your services, service area, and growth goals. No pitch deck, just questions about your business.

Service inventory
Target area map
Current pain points documented

Technical Scorecard

Quick turnaround

We run your site through our Website, Local Visibility, and AI Recommendation scorecards to find exactly where you're losing leads.

Website Scorecard (CRO)
Local Visibility Scorecard (SEO)
AI Recommendation Scorecard (AEO)
Competitor snapshot

Strategy Document

Initial roadmap

A custom roadmap with priorities based on scorecard findings. You'll know exactly what gets built and why.

Roadmap with priorities
Sprint breakdown
Planned outcomes

Sprint 1: Foundation

Foundation sprint

Your high-speed site goes live with GBP optimization, tracking setup, and core service pages.

Live website
GBP optimization
Call/form tracking
Analytics dashboard

Sprint 2: Visibility

Visibility sprint

Content deployment begins. Review automation goes live. You start showing up where decisions happen.

Service area pages
FAQ content
Review request system
Local citation sync

Sprint 3+: Scale

Ongoing

Continuous optimization based on real data. New service pages, A/B tests, and monthly performance reports.

Monthly reports
New content each sprint
Conversion optimization
Ranking improvements

Industry Expertise

Built for trades that book jobs.

We specialize in high-volume local service businesses. Here's how we approach the challenges operators face.

HVAC

Booking maintenance contracts during off-season while competing with national franchises.

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Talk to us

Plumbing

Capturing emergency calls after hours and converting price-shoppers into booked jobs.

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Talk to us

Electrical

Standing out in map results and building trust before the first phone call.

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Talk to us

Landscaping

Filling the calendar during peak season and building recurring maintenance contracts.

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Talk to us

We also serve:

RoofingPest ControlMovingWindow CleaningPaintingDetailingContractorsLaundry

Proof (Placeholder)

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Quality indicator
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Operational metric
Case Study (Placeholder)

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Placeholder case study for layout only. Replace with a verified client story and outcomes.

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Client quote placeholder
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"Placeholder quote for layout only."
Flexible Partnership

Clear scope, flexible continuation.

We build your growth system with transparent expectations and optional ongoing support.

Flexible Continuation
Continue based on fit and goals
Launch Timeline
Scope-driven timeline and milestones
Dedicated Team
Same people, start to finish
Transparent Pricing

Services FAQ

Short answers about what we build, timelines, and what we need from you to get moving.
What is Mainstay Automation in one sentence?
Mainstay Automation turns attention into booked jobs by stacking Clarity (SEO/AEO), Proof (reviews and trust), and Speed-to-lead automation. Your website plus Talk-to-Task captures the inquiry, creates a task, and triggers follow-up so leads never go cold.
What is the So What Test?
A quick rule we use to keep your fix list focused on booked jobs and time saved. If it doesn’t matter, it doesn’t make the list.

Want the exact plan for your market?

Tell us your top services and service area. We'll map the fastest path to better lead quality and more booked work.