Turn local demand into booked jobs.
Mainstay builds the growth infrastructure local operators need: fast, trustworthy websites, clear local visibility, and automation that protects revenue from missed calls and dropped leads.
What we do
High‑speed websites, local search and maps visibility, answer‑engine optimization, and intake/follow‑up systems that keep leads moving until they book or say no.
Who it's for
Local service businesses with crews and real demand that want better lead quality, fewer missed calls, and less guesswork in their marketing and ops.
How it delivers
Fixed‑scope sprints, weekly progress, and measurable improvements tied to booked work and margin, not vanity metrics.
Get found where people (and AI) decide.
We make your services and service area unmistakably clear, then build the pages and proof that help you show up and get picked in Google Maps, local search, and modern AI tools.
Core Deliverables
- Service + area coverage (no thin pages)
- Google Business Profile alignment
- Entity clarity for AI tools
- FAQ coverage for high‑intent questions
- Smart site structure and internal links
- Measurement tied to leads (not clicks)
Ready to benchmark?
Turn visits into booked jobs and requests.
Great operators lose money when pages are unclear, slow, or missing proof. We build pages that answer key questions quickly and make the next step easy, especially on mobile.
Core Deliverables
- High‑converting service pages
- Clear pricing drivers and expectations
- Proof placed near CTAs
- Mobile-first speed and layout
- Forms and calls that don’t leak
- Revenue tracking (not just traffic)
Ready to benchmark?
Stop dropping leads after the click.
Most “marketing problems” are really operations problems. You already paid to get the lead; we put systems in place so they get handled quickly, consistently, and without burning your team out.
Core Deliverables
- Review request automation
- Missed‑call text back and intake
- Simple quote logic and qualification
- CRM and pipeline cleanup
- Follow‑up for unbooked leads
- Reporting that leads to action
Not another
marketing agency.
Most agencies sell monthly retainers and vague “optimization.” We build and install growth infrastructure in clear sprints, then you decide if you want us to keep supporting it.
How we build your
growth infrastructure.
No guessing work. A clear, sprint-based process with defined deliverables at every stage.
Phase 1 – Discovery call
Kickoff call
We map your services, service areas, current tools, and main bottlenecks. This gives us a clear picture of what’s already working and what’s leaking.
Phase 2 – Technical scorecards
Baseline audit
We run the Website, Local Visibility, and AI Recommendation scorecards to see how your website, Google presence, and AI readiness are performing today. This becomes the baseline for improvement.
Phase 3 – Strategy and build plan
Custom roadmap
You get a simple strategy document that lays out priorities in order: what we’ll tackle in the first sprint, what comes next, and what can wait. No generic “50‑point audit” you’ll never use.
Phase 4 – Sprint 1: Foundation (Be Found)
Foundation sprint
We launch or rebuild a fast, conversion‑focused site and clean up your Google Business Profile so good prospects can actually find you and understand what you do.
Phase 5 – Sprint 2: Visibility & Conversion (Be Chosen)
Growth sprint
We deploy key content and service/area pages, tighten your on‑page proof, and set up review automation and basic follow‑up so more visitors turn into booked jobs.
Phase 6 – Sprint 3+: Scale & optimization (Be the Answer)
Ongoing infrastructure
For operators who want to keep going, we continue improving visibility, content, and automation, and provide simple monthly reports that show leads captured, jobs booked, and where to improve next.
Built for trades that
book jobs.
We specialize in high-volume local service businesses.
HVAC
Booking maintenance contracts during off-season while competing with national franchises.
Specific Outcome
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Plumbing
Capturing emergency calls after hours and converting price-shoppers into booked jobs.
Specific Outcome
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Electrical
Standing out in map results and building trust before the first phone call.
Specific Outcome
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Landscaping
Filling the calendar during peak season and building recurring maintenance contracts.
Specific Outcome
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Also serving high-volume operators in
Outcomes that
scale.
Scaling a local HVAC leader.
How we took a stagnant local operator and doubled their organic lead volume in 90 days using the Mainstay Visibility System.
"We were invisible outside our main zip code. Mainstay fixed our site, automated our reviews, and gave us a system that actually produces jobs, not just clicks."
Clear scope. Flexible terms.
No hostages.
We build your growth system with transparent expectations. You own your website, your data, and the results. If we stop working together, the assets stay with you.
Common Questions
What is Mainstay Automation in one sentence?
What is the “So What?” test?
Ready to turn more local demand
into booked jobs?
Tell us your top services and service areas. We’ll run the technical scorecards and map the fastest path to better lead quality, fewer missed calls, and more of the right work on your calendar.
Start with the scorecard if you want a clear diagnostic first.
Talk to us if you’re already sure you need help building the system.