Built by operators for
multi‑crew service businesses.

I Built This Because I Lived It

I started where a lot of you did: on job sites. Landscaping, construction, building things with my hands. I loved the work. Always had that entrepreneurial itch, always enjoyed creating something tangible at the end of the day.

Then I blew out my back redoing a deck and couldn't swing a hammer anymore.

That injury forced me into a different path. I ended up in healthcare leadership, running operations for a multi-location concierge medical practice. Started overseeing one clinic. Ended up scaling the company from 20 locations to over 100 across three brands.

That's where I learned what most operators learn the hard way: being the person who does everything isn't a strength. It's a bottleneck.

Our website was terrible. We had zero Google presence. No reviews. No traffic. I was staying late, working weekends, plugging every hole in the process because if I didn't show up, the business didn't run. Sound familiar?

Those problems should have been fixed at 20 locations. Hell, they should have been solved at 5. But like most growing businesses, we ignored the fundamentals until we were drowning in them.

Over the past decade, I've worked as a fractional COO helping contractors and trades businesses scale to seven and eight figures. I've built systems, implemented automation, and created operational infrastructure across different industries, but my focus has always come back to the trades. That's where I started, and that's where I understand the bottlenecks better than anyone.

While doing this work, I never stopped being connected to the field. I've been investing in real estate since 2018. I've bought and flipped over 20 homes, hands-on, dealing with subs, timelines, quality control, and every headache that comes with it. I know what it's like to need a reliable electrician at 6 PM on a Friday. I know what happens when the plumber you trust is booked out three weeks and you're stuck choosing between someone expensive or someone sketchy.

The best contractors in every market are almost like a well-kept secret. Homeowners find them through luck or a neighbor's recommendation. But here's the brutal truth: if nobody knows you exist, it doesn't matter how good you are. You can't survive on word of mouth alone, and you sure as hell can't scale on it.

That's why Mainstay exists.

We handle the systems, automation, and operational infrastructure that most business owners neglect until it's too late. We build the digital presence that actually generates leads. We implement the AI tools that multiply your capacity. And we create the processes that let your business run without you being the bottleneck.

Because you didn't start your business to hate it. You started it to build something you love.

Let's make sure it stays that way.

I Started on the Job Site

I started where most service business owners start: on the job site.

I built my first painting company the unglamorous way: door hangers, flyers, handwritten estimates, and a phone that only rang if I made it ring. Before websites. Before SEO. Before anyone talked about "funnels." Just me, a truck, a brush, and a lot of knocking on doors trying to earn trust one job at a time.

I loved the work. There's something deeply satisfying about transforming a space with your own hands and seeing a customer light up when it's done. But as the jobs stacked up, so did the chaos. Missed calls. Inconsistent leads. No system for follow-ups. If I didn't answer the phone, the business stalled. If I took a day off, the pipeline dried up.

Like a lot of operators, I thought grinding harder was the solution. It wasn't. It just made me the bottleneck.

That's when I learned the hard lesson most business owners learn too late: great craftsmanship doesn't build a great business. Systems do.

Over time, I shifted from just running jobs to building the infrastructure behind them: how leads come in, how they get tracked, how customers move from "maybe" to booked. I went from hustling for every job to creating predictable demand. From flyers on windshields to digital systems that worked while I slept.

That pivot led me deep into software. I've spent the last decade building automation systems, writing code, and architecting the technical infrastructure that powers modern service businesses. I've built CRMs, lead routing engines, AI-powered follow-up systems, and the kind of integrations that make disjointed tools actually talk to each other. I've worked across the full stack: databases, APIs, cloud infrastructure, and the messy real-world logic that turns form submissions into booked jobs.

Since then, I've helped service businesses build the same foundation I wish I'd had when I was painting houses: real visibility, real processes, and real automation that frees you up to run the business instead of being trapped inside it.

Mainstay exists because I know what it feels like to build something from nothing. To stand in a driveway waiting for your phone to ring. To do great work and still struggle to grow.

You shouldn't have to choose between doing the work you love and building a business that actually works.

Let's build both.