Mainstay Automation
FAQ

Free for local service businesses

Free Scorecards: know what to fix first.

Run a scorecard to get your Insight Score, top priorities, and a ranked fix list. No login required. No credit card. Results in a few minutes.

Needed for competitor comparison.

Do not enter sensitive information. This tool is for business websites only.

Mike T.

HVAC Owner

Sarah L.

Plumbing

David R.

Electrician

Recommended: start with the Website Scorecard.

You’ll see your score first. We’ll email the full scorecard after.

The 'So What' Test Approved

Revenue Velocity Impact

Filtered by The So What Test™

🩸

Stop Bleeding Leads

Unlock the hidden 40% of traffic you're losing because of weak signaling.

⚡

0-60 in 30 Seconds

Actionable fixes you can hand to your dev in 5 minutes. No fluff.

📈

Beat the Algorithm

The exact steps to outrank the competitor across the street.

Example output (preview)

Sample only. Your results will be based on your site and market.

Insight Score (sample)

62 / 100

Top priorities (sample)

Fix meta title length

So what?The title tag is the main label Google reads. A bad title means Google—and customers—won't know what your page is about.

Add structured data

So what?Structured data is hidden code that explains your business to Google. Without it, you miss out on special search results and more clicks.

Remove form friction

So what?Long forms scare people away. Asking for less information makes it easier for customers to contact you, which means more leads.

Local competitor snapshot (sample)

Competitor A78
Competitor B71
You62

Your Scorecards

Run all three to build your complete scorecard.

Website Scorecard

Website Scorecard (CRO)

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Not run

See what's stopping visitors from booking.

Run Website Scorecard

Local Visibility Scorecard

Local Visibility Scorecard (SEO)

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Not run

See why customers do or don't find you on Google and Maps.

Run Local Visibility Scorecard

AI Recommendation Scorecard

AI Recommendation Scorecard (AEO)

—
Not run

See what AI is missing before it can recommend you.

Run AI Recommendation Scorecard
Your website
Book now
They book.
Competitor
Request quote
They choose someone else.
Your Business
Inputs AI needs
Entity (who/where)
Services + Areas
FAQs
Proof
AI

Cites structured facts

Clear -> cited -> booked jobs

AI can reference you.

Vague -> skipped

No clear source to cite.

Clear + structured -> AI cites you. Vague -> you disappear.

Scorecard

Grades for Website (CRO), Local Visibility (SEO), and AI Recommendation (AEO)

Fix List

Prioritized actions you can take

The "So What" Test

Every recommendation explains "Why should I care?" with concrete business impact.

Built for owner-led local service businesses: HVAC, plumbing, electrical, roofing, remodeling, and more.

No loginNo credit cardResults in a few minutes

Want this handled for you?

If you want, we can install the top fixes and set up your follow-up system. You’ll know exactly what we’re changing and why it matters.

  • Start with the highest-impact fixes
  • Set up fast reply + follow-up
  • Track what changed and what it improved
Start Free ScorecardAsk about install help

Questions

Quick answers about the scorecard.

Is this the full CRO + SEO scorecard you normally sell?
Yes. This is the same scorecard framework we use for paid work, offered free for local service businesses.
What do I get after running the scorecard?
You get a scorecard, the top five fixes in priority order, and plain-English explanations of why each fix matters.
How long does the scorecard take to run?
Most scorecards finish in a few minutes depending on site size and optional competitor checks.
Do I need a login or credit card?
No. Run the scorecard without a login or credit card. Your data stays private by default.