Free for local service businesses

Not sure what to fix first?

Start with the right free scorecard.

If you’re running a local service business and your phone isn’t ringing like it should, the problem is usually one of three things: your website doesn’t turn visitors into calls, you’re not showing up on Google, or you’re invisible to AI tools. Pick the scorecard that matches your biggest headache and get a clear score and ranked fix list in a few minutes. No login. No credit card. Private by default.

Step 1: Choose your audit target

Your main website or primary service page.

No login • No credit card • Results in a few minutes

Step 2: What should our AI prioritize?

Revenue Velocity Impact

Filtered by The So What Test™

🩸

Stop the Bleed

Identify the specific "Grand Slam" offer leaks costing you thousands in missed calls today.

Buy Back Your Time

Actionable blueprints you can hand to your team in 5 minutes. Audit to execution in 60 seconds.

📈

Establish Market Authority

The "Key Person of Influence" strategy to dominate the map pack and outrank the local algorithm.

What your report shows

Sample output. Your results will be based on your site and market.

Insight Score

62

/ 100

Top Priorities

Fix meta title length
So What?

The title tag is the main label Google reads. A bad title means Google—and customers—won't know what your page is about.

Add structured data
So What?

Structured data is hidden code that explains your business to Google. Without it, you miss out on special search results and more clicks.

Remove form friction
So What?

Friction-heavy forms kill conversions. Shorter forms increase your lead flow, letting you focus on the work instead of chasing data.

Local Competitor Snapshot

Competitor A78
Competitor B71
You62

Your Scorecards

Run all three to build your complete scorecard.

Website Scorecard

Website Scorecard

Not run

See what's stopping visitors from booking.

Run Website Scorecard
Your website
Book now
They book.
Competitor
Request quote
Skipped.

Local Visibility Scorecard

Local Visibility Scorecard

Not run

See why customers do or don't find you on Google and Maps.

Run Local Visibility Scorecard
[Service] Near Me
Your Business

AI Recommendation Scorecard

AI Recommendation Scorecard

Not run

See what AI is missing before it can recommend you.

Run AI Recommendation Scorecard
"Who is the best [Category]?"
Initializing Neural Search...
Verifying Authority
AI Recommendation
Authentic

"Based on 145+ verified signals, I recommend [Your Business] for maximum reliability."

Match Score98.4%

The Answer Engine doesn't guess. It cites the most trusted source.

Scorecards that grade what matters

You get clear A–F style grades for your website, local visibility, and AI readiness. Why it matters: You stop guessing and see exactly where lost revenue is hiding.

Ranked Fix List

A short, ranked list of actions in plain English: fix now, fix next, fix later. Why it matters: You work in the right order and get more jobs without trial and error.

The "So What" Stamp

Every recommendation includes a quick note: "Here’s how this can add or protect revenue." Why it matters: Your team focuses on changes tied directly to your bank account, not vanity metrics.

Built for owner-led local service businesses: HVAC, plumbing, electrical, roofing, remodeling, and more.

No login
No credit card
Results in a few minutes

Want this handled for you?

If you want, we can install the top fixes and set up your follow-up system. You’ll know exactly what we’re changing and why it matters.

  • Start with the highest-impact fixes
  • Set up fast reply + follow-up
  • Track what changed and what it improved

Questions

Quick answers about the scorecard.

Is this the full CRO + SEO scorecard you normally sell?
Yes. This is the same scorecard framework we use for paid work, offered free for local service businesses.
What do I get after running the scorecard?
You get a scorecard, the top five fixes in priority order, and plain-English explanations of why each fix matters.
How long does the scorecard take to run?
Most scorecards finish in a few minutes depending on site size and optional competitor checks.
Do I need a login or credit card?
No. Run the scorecard without a login or credit card. Your data stays private by default.